The privacy policy of MAGRA - Maschinen und Agrarprodukte GmbH is based on the terminology used by the European legislator when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for both the public and our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
In this privacy policy, we use, among others, the following terms:
a) Personal Data
Personal data refers to any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
b) Data Subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
c) Processing
Processing refers to any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
d) Restriction of Processing
Restriction of processing refers to the marking of stored personal data with the aim of limiting their future processing.
e) Profiling
Profiling refers to any form of automated processing of personal data that involves the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning the performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements of that natural person.
f) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Controller or Controller Responsible for the Processing
The controller or controller responsible for processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Processor
A processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
i) Recipient
A recipient is a natural or legal person, public authority, agency, or another body to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
j) Third Party
A third party is a natural or legal person, public authority, agency, or body other than the data subject, the controller, the processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
k) Consent
Consent is any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which they, through a statement or a clear affirmative action, signify agreement to the processing of personal data relating to them.
2. Name and Address of the Controller Responsible for Processing
The controller responsible for processing, within the meaning of the General Data Protection Regulation (GDPR), as well as other data protection laws applicable in the member states of the European Union and other provisions related to data protection, is:
MAGRA - Maschinen und Agrarprodukte GmbH
Schulstraße 48
65795 Hattersheim am Main
Germany
Phone: +49 6190 758 4699
Fax: +49 6190 758 4799
E-Mail: [email protected]
Website: www.magra-gmbh.de
3. Cookies
The websites of MAGRA - Maschinen und Agrarprodukte GmbH use cookies. Cookies are text files that are stored and saved on a computer system via an Internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited websites and servers to differentiate the individual browser of the data subject from other Internet browsers that contain different cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.
Through the use of cookies, MAGRA - Maschinen und Agrarprodukte GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimized with the user in mind. As mentioned earlier, cookies allow us to recognize the users of our website. The purpose of this recognition is to make it easier for users to utilize our website. For example, the user of a website that uses cookies does not have to re-enter their login data each time they visit the website, as this is handled by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart through a cookie.
The data subject can, at any time, prevent the setting of cookies through our website by adjusting the settings of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.
4. Collection of General Data and Information
The website of MAGRA - Maschinen und Agrarprodukte GmbH collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information are stored in the server log files. The data collected may include (1) the types and versions of the browsers used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol (IP) address, (7) the Internet service provider of the accessing system, and (8) other similar data and information that may be used in the event of attacks on our information technology systems.
When using this general data and information, MAGRA - Maschinen und Agrarprodukte GmbH does not draw any conclusions about the data subject. Instead, this information is needed to (1) correctly deliver the content of our website, (2) optimize the content of our website as well as the advertising for it, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for prosecution in case of a cyberattack. Therefore, the MAGRA - Maschinen und Agrarprodukte GmbH analyzes this anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data from the server log files are stored separately from all personal data provided by a data subject.
5. Routine Erasure and Blocking of Personal Data
The controller responsible for processing processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.
6. Rights of the Data Subject
a) Right to Confirmation
Every data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether personal data concerning them are being processed. If a data subject wishes to avail themselves of this right of confirmation, they may, at any time, contact any employee of the controller.
b) Right of Access
Every data subject has the right granted by the European legislator to obtain from the controller free information about their personal data stored at any time and a copy of this information. Furthermore, the European legislator grants the data subject access to the following information:
- The purposes of the processing
- The categories of personal data concerned
- The recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
- Where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
- The existence of the right to request rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
- The existence of the right to lodge a complaint with a supervisory authority
- Where the personal data are not collected from the data subject, any available information as to their source
- The existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject
Furthermore, the data subject has a right to obtain information as to whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.
If a data subject wishes to exercise this right of access, they may at any time contact any employee of the controller.
c) Right to Rectification
Every data subject has the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning them. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
If a data subject wishes to exercise this right to rectification, they may, at any time, contact any employee of the controller.
d) Right to Erasure (Right to be Forgotten)
Every data subject has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:
- The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
- The data subject withdraws consent to which the processing is based according to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, and where there is no other legal ground for the processing.
- The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21 (2) GDPR.
- The personal data have been unlawfully processed.
- The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
- The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.
If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by MAGRA - Maschinen und Agrarprodukte GmbH, they may at any time contact any employee of the controller. An employee of MAGRA - Maschinen und Agrarprodukte GmbH shall promptly ensure that the erasure request is complied with immediately.
Where MAGRA - Maschinen und Agrarprodukte GmbH has made personal data public and is obliged pursuant to Article 17(1) GDPR to erase the personal data, MAGRA - Maschinen und Agrarprodukte GmbH, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employee of MAGRA - Maschinen und Agrarprodukte GmbH will arrange the necessary measures in individual cases.
e) Right to Restriction of Processing
Every data subject has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:
- The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful, and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
- The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
- The data subject has objected to processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by MAGRA - Maschinen und Agrarprodukte GmbH, they may at any time contact any employee of the controller. The employee of MAGRA - Maschinen und Agrarprodukte GmbH will arrange the restriction of the processing.
f) Right to Data Portability
Every data subject has the right granted by the European legislator to receive the personal data concerning them, which was provided to a controller, in a structured, commonly used and machine-readable format. They have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR, or on a contract pursuant to Article 6(1)(b) GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising their right to data portability pursuant to Article 20(1) GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact any employee of MAGRA - Maschinen und Agrarprodukte GmbH.
g) Right to Object
Every data subject has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time, to the processing of personal data concerning them, which is based on Article 6(1)(e) or (f) GDPR. This also applies to profiling based on these provisions.
MAGRA - Maschinen und Agrarprodukte GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.
If MAGRA - Maschinen und Agrarprodukte GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to the processing of personal data concerning them for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to MAGRA - Maschinen und Agrarprodukte GmbH to the processing for direct marketing purposes, MAGRA - Maschinen und Agrarprodukte GmbH will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them by MAGRA - Maschinen und Agrarprodukte GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
In order to exercise the right to object, the data subject may directly contact any employee of MAGRA - Maschinen und Agrarprodukte GmbH or another employee. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use their right to object by automated means using technical specifications.
h) Automated Individual Decision-Making, Including Profiling
Every data subject has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, that produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is based on Union or Member State law to which the controller is subject and which also provides for suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.
If the decision (1) is necessary for entering into, or performance of, a contract between the data subject and the controller, or (2) is based on the data subject's explicit consent, MAGRA - Maschinen und Agrarprodukte GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, which at least include the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.
If a data subject wishes to exercise rights related to automated decision-making, they may at any time contact any employee of MAGRA - Maschinen und Agrarprodukte GmbH.
i) Right to Withdraw Consent
Every data subject has the right granted by the European legislator to withdraw their consent to the processing of personal data at any time.
If a data subject wishes to exercise the right to withdraw consent, they may at any time contact any employee of the controller.
7. Data Protection Regulations Regarding the Use and Application of Facebook
The data controller has integrated components from Facebook, Inc. on this website. Facebook is a social network.
A social network is an online social gathering place, a virtual community that typically allows users to communicate with each other and interact in the virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the internet community to provide personal or business-related information. Facebook allows users of the social network to create private profiles, upload photos, and connect through friend requests.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the data controller for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time a page of this website operated by the data controller, which includes a Facebook component (Facebook plug-in), is accessed, the internet browser on the data subject's IT system is automatically prompted by the Facebook component to download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=en_US. As part of this technical procedure, Facebook becomes aware of which specific subpage of our website is visited by the data subject.
If the data subject is logged into Facebook at the same time, Facebook recognizes with each visit to our website and throughout the entire duration of the visit which specific subpage of our website the data subject is visiting. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject interacts with one of the Facebook buttons integrated on our website, such as the "Like" button, or leaves a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.
Facebook receives information that the data subject has visited our website through the Facebook component whenever the data subject is logged into Facebook at the time of accessing our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want such information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.
The data policy published by Facebook, available at https://en-en.facebook.com/about/privacy/, provides information on the collection, processing, and use of personal data by Facebook. It also explains what settings Facebook offers to protect the privacy of the data subject. Additionally, there are various applications available that enable suppression of data transmission to Facebook. Such applications can be used by the data subject to prevent data transmission to Facebook.
8. Data Protection Regulations Regarding the Use and Application of Google AdSense
The data controller has integrated Google AdSense on this website. Google AdSense is an online service that facilitates the placement of advertisements on third-party sites. Google AdSense operates based on an algorithm that selects ads displayed on third-party sites according to the content of the respective site. Google AdSense allows for interest-based targeting of internet users by generating individual user profiles.
The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of the Google AdSense component is to incorporate advertisements on our website. Google AdSense sets a cookie on the data subject's IT system. What cookies are was explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time a page of this website, which is operated by the data controller and includes a Google AdSense component, is accessed, the internet browser on the data subject's IT system is automatically prompted by the Google AdSense component to transmit data for online advertising and commission settlement purposes to Alphabet Inc. As part of this technical process, Alphabet Inc. becomes aware of personal data such as the data subject's IP address, which is used among other things to track the origin of visitors and clicks, and to facilitate commission settlements.
The data subject can prevent the setting of cookies by our website, as described above, at any time by adjusting the settings of the internet browser used, thereby objecting to the setting of cookies permanently. Such a setting of the internet browser would also prevent Alphabet Inc. from setting a cookie on the data subject's IT system. Additionally, any cookies already set by Alphabet Inc. can be deleted at any time through the internet browser or other software programs.
Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in web pages to enable log file recording and analysis, which allows for statistical evaluation. Using the embedded tracking pixel, Alphabet Inc. can determine whether and when a web page was opened by a data subject and which links were clicked by the data subject. Tracking pixels are used among other things to evaluate the flow of visitors on a website.
Personal data and information, including IP addresses, which are necessary for the collection and billing of displayed ads, are transferred to Alphabet Inc. in the United States via Google AdSense. This personal data is stored and processed in the United States. Alphabet Inc. may share this personal data collected through the technical process with third parties.
Google AdSense is explained in more detail at this link: https://www.google.de/intl/en/adsense/start/.
9. Data Protection Regulations Regarding the Use and Application of Google Analytics (with Anonymization Function)
The data controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics involves the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analytics service collects data such as the source of a visit to a website (known as a referrer), which subpages of the website were accessed, and how often and for how long a subpage was viewed. Web analytics are primarily used for optimizing a website and for cost-benefit analysis of online advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The data controller uses the "_gat._anonymizeIp" extension for web analysis through Google Analytics. This extension shortens and anonymizes the IP address of the data subject’s internet connection by Google when accessing our website from a member state of the European Union or another contracting state of the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information collected to evaluate the use of our website, to compile online reports that show activities on our websites, and to provide additional services related to the use of our website.
Google Analytics sets a cookie on the data subject's IT system. What cookies are was explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time a page of this website, which is operated by the data controller and includes a Google Analytics component, is accessed, the internet browser on the data subject's IT system is automatically prompted by the Google Analytics component to transmit data for online analysis to Google. As part of this technical process, Google becomes aware of personal data, such as the data subject’s IP address, which is used among other things to track the origin of visitors and clicks, and to facilitate commission settlements.
Through the cookie, personal information such as access time, the location from which access originated, and the frequency of visits to our website by the data subject are stored. With each visit to our website, this personal data, including the IP address of the data subject’s internet connection, is transmitted to Google in the United States. This personal data is stored and processed by Google in the United States. Google may share these personal data collected through the technical process with third parties.
The data subject can prevent the setting of cookies by our website, as described above, at any time by adjusting the settings of the internet browser used, thereby permanently objecting to the setting of cookies. Such a browser setting would also prevent Google from setting a cookie on the data subject's IT system. Additionally, any cookies already set by Google Analytics can be deleted at any time through the internet browser or other software programs.
Furthermore, the data subject has the option to object to the collection of data related to the use of this website by Google Analytics and to prevent the processing of such data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject’s IT system is deleted, formatted, or reinstalled at a later time, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, there is the option to reinstall or reactivate the browser add-on.
Further information and Google's applicable data protection regulations can be accessed at https://www.google.de/intl/en/policies/privacy/ and at http://www.google.com/analytics/terms/en.html. Google Analytics is explained in more detail at this link: https://www.google.com/intl/en_de/analytics/.
10. Data Protection Regulations Regarding the Use and Application of Google Remarketing
The data controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to users who have previously visited the company's website. The integration of Google Remarketing thus enables a company to create user-specific advertising and show interest-relevant ads to internet users.
The operating company of Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google Remarketing is to display interest-relevant advertisements. Google Remarketing allows us to show ads through the Google advertising network or on other websites, tailored to the individual needs and interests of internet users.
Google Remarketing sets a cookie on the data subject's IT system. What cookies are was explained above. By setting the cookie, Google is enabled to recognize the visitor of our website when they subsequently visit websites that are also part of the Google advertising network. Each time a website with the Google Remarketing service integrated is accessed, the data subject's internet browser automatically identifies itself to Google. As part of this technical process, Google becomes aware of personal data, such as the data subject’s IP address or browsing behavior, which Google uses among other things to display interest-relevant advertisements.
Through the cookie, personal information such as the websites visited by the data subject is stored. With each visit to our websites, personal data, including the IP address of the data subject’s internet connection, is transmitted to Google in the United States. This personal data is stored and processed by Google in the United States. Google may share these personal data collected through the technical process with third parties.
The data subject can prevent the setting of cookies by our website, as described above, at any time by adjusting the settings of the internet browser used, thereby permanently objecting to the setting of cookies. Such a browser setting would also prevent Google from setting a cookie on the data subject's IT system. Additionally, any cookies already set by Google Remarketing can be deleted at any time through the internet browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must visit the link www.google.de/settings/ads from each of their internet browsers and make the desired settings there.
Further information and Google's applicable data protection regulations can be accessed at https://www.google.de/intl/en/policies/privacy/.
11. Data Protection Regulations Regarding the Use and Application of Google+
The data controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an online social meeting place that generally allows users to communicate with each other and interact in the virtual space. A social network can serve as a platform for exchanging opinions and experiences or enable the internet community to provide personal or business-related information. Google+ allows users of the social network to create private profiles, upload photos, and connect through friend requests.
The operating company of Google+ is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time a page of this website, operated by the data controller and featuring a Google+ button, is accessed, the internet browser on the data subject’s IT system is automatically prompted by the Google+ button to download a display of the respective Google+ button from Google. As part of this technical process, Google becomes aware of which specific page of our website is being visited by the data subject. More detailed information about Google+ is available at https://developers.google.com/+/.
If the data subject is simultaneously logged into Google+ while accessing our website, Google recognizes with each visit to our website and throughout the duration of the visit which specific page of our website the data subject is visiting. This information is collected by the Google+ button and attributed to the respective Google+ account of the data subject.
If the data subject clicks one of the Google+ buttons integrated into our website and makes a Google+1 recommendation, Google assigns this information to the data subject’s personal Google+ user account and stores this personal data. Google stores the Google+1 recommendation and makes it publicly available in accordance with the terms accepted by the data subject. A Google+1 recommendation made by the data subject on this website is subsequently stored and processed together with other personal data, such as the name of the Google+1 account used by the data subject and the photo associated with it, in other Google services, such as search results on the Google search engine, the data subject's Google account, or other places, such as websites or in connection with advertisements. Furthermore, Google is able to link the visit to this website with other personal data stored by Google. Google also records this personal information for the purpose of improving or optimizing Google's various services.
Google receives information about the data subject's visit to our website via the Google+ button whenever the data subject is logged into Google+ at the time of visiting our website, regardless of whether the data subject clicks on the Google+ button or not.
If the data subject does not wish to transmit personal data to Google, they can prevent such transmission by logging out of their Google+ account before visiting our website.
Further information and Google’s applicable data protection regulations can be accessed at https://www.google.de/intl/en/policies/privacy/. Additional information from Google about the Google+1 button can be found at https://developers.google.com/+/web/buttons-policy.
12. Data Protection Regulations Regarding the Use and Application of Google AdWords
The data controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to display ads in Google's search results as well as in the Google advertising network. Google AdWords enables an advertiser to set specific keywords in advance, so that an ad appears in Google's search results only when the user performs a keyword-relevant search. In the Google advertising network, ads are distributed to topic-relevant websites using an automatic algorithm and in accordance with the predefined keywords.
The operating company of Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-based advertising on third-party websites and in the Google search engine results, as well as displaying third-party advertisements on our website.
If a data subject reaches our website via a Google ad, a so-called conversion cookie is placed on the data subject’s IT system by Google. What cookies are was explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. Using the conversion cookie, as long as it has not expired, it is tracked whether specific subpages, such as the shopping cart of an online shop system, have been accessed on our website. The conversion cookie allows both us and Google to track whether a data subject who arrived at our website through an AdWords ad has generated revenue, such as completing or abandoning a purchase.
The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are used by us to determine the total number of users who were referred to us through AdWords ads, thus assessing the success or failure of each AdWords ad and optimizing our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that would enable the identification of the data subject.
The conversion cookie stores personal information, such as the web pages visited by the data subject. With each visit to our website, personal data, including the IP address of the data subject's internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties.
The data subject can prevent the placement of cookies by our website, as explained above, at any time by adjusting the settings of their internet browser, thereby permanently objecting to the placement of cookies. Such a setting in the internet browser would also prevent Google from placing a conversion cookie on the data subject’s IT system. Additionally, a cookie already set by Google AdWords can be deleted at any time through the internet browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of their used internet browsers and make the desired settings there.
Further information and Google's applicable data protection regulations can be accessed at https://www.google.de/intl/en/policies/privacy/.
13. Data Protection Regulations Regarding the Use and Application of Instagram
The data controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform, allowing users to share photos and videos and distribute such data on other social networks.
The operating company of Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.
Each time a page on this website, operated by the data controller, that includes an Instagram component (Insta button) is accessed, the user's browser automatically initiates a download of the corresponding Instagram component. As part of this technical procedure, Instagram becomes aware of which specific subpage of our website the data subject is visiting.
If the data subject is logged in to Instagram at the same time as visiting our website, Instagram recognizes with each visit and throughout the duration of the visit which specific subpage of our website the data subject is viewing. This information is collected by the Instagram component and assigned to the respective Instagram account of the data subject. If the data subject clicks on an Instagram button integrated into our website, the data and information transmitted with it are assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.
Instagram receives information that the data subject has visited our website whenever the data subject is logged in to Instagram at the time of accessing our website, regardless of whether the Instagram component is clicked or not. If the data subject does not want this information to be transmitted to Instagram, they can prevent it by logging out of their Instagram account before accessing our website.
Further information and Instagram's applicable data protection regulations can be accessed at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.
14. Data Protection Regulations Regarding the Use and Application of Pinterest
The data controller has integrated components from Pinterest Inc. on this website. Pinterest is a social network, which is an online platform that allows users to communicate and interact within a virtual community. Social networks serve as platforms for exchanging opinions and experiences, or for providing personal or business-related information. Pinterest allows users to publish collections of images and individual images, along with descriptions, on virtual pinboards (referred to as "pinning"), which can then be shared ("repinned") or commented on by other users.
The operating company of Pinterest is Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA.
Whenever a page on this website, operated by the data controller, includes a Pinterest component (Pinterest plugin), the user's browser automatically initiates a download of the corresponding Pinterest component. More information about Pinterest can be found at https://pinterest.com/. Through this technical process, Pinterest becomes aware of which specific subpage of our website the data subject is visiting.
If the data subject is logged into Pinterest while visiting our website, Pinterest can identify which specific subpage of our website the data subject is viewing during their visit. This information is collected by the Pinterest component and assigned to the data subject's Pinterest account. If the data subject clicks on a Pinterest button integrated into our website, Pinterest associates this information with the personal Pinterest user account of the data subject and stores this personal data.
Pinterest receives information about the data subject's visit to our website whenever the data subject is logged into Pinterest at the time of accessing our website, regardless of whether the Pinterest component is clicked or not. If the data subject does not want this information to be transmitted to Pinterest, they can prevent it by logging out of their Pinterest account before accessing our website.
The privacy policy published by Pinterest, available at https://about.pinterest.com/privacy-policy, provides detailed information about the collection, processing, and use of personal data by Pinterest.
15. Data Protection Regulations Regarding the Use and Application of YouTube
The data controller has integrated components from YouTube on this website. YouTube is an online video platform that allows video publishers to upload video clips for free, and other users to view, rate, and comment on these videos without charge. YouTube supports the publication of all types of videos, including complete films, TV shows, music videos, trailers, and user-generated content.
The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
When a page on this website, operated by the data controller, includes a YouTube component (YouTube video), the user's browser automatically initiates the download of the corresponding YouTube component. More information about YouTube can be found at https://www.youtube.com/yt/about/de/. Through this technical process, YouTube and Google become aware of which specific subpage of our website the data subject is visiting.
If the data subject is logged into YouTube while visiting a page that contains a YouTube video, YouTube recognizes which specific subpage of our website the data subject is viewing. This information is collected by YouTube and Google and assigned to the data subject’s YouTube account.
YouTube and Google receive information about the data subject's visit to our website whenever the data subject is logged into YouTube at the time of accessing our website, regardless of whether the YouTube video is clicked or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent it by logging out of their YouTube account before accessing our website.
The privacy policies published by YouTube, available at https://www.google.de/intl/de/policies/privacy/, provide information on the collection, processing, and use of personal data by YouTube and Google.
16. Payment Method: Data Protection Regulations for PayPal as a Payment Method
The data controller has integrated components from PayPal on this website. PayPal is an online payment service provider. Payments are processed through so-called PayPal accounts, which represent virtual personal or business accounts. Additionally, PayPal allows for virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, so there is no traditional account number. PayPal enables users to make or receive online payments to or from third parties. PayPal also acts as an escrow service and offers buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.
If the data subject selects "PayPal" as the payment method during the checkout process in our online shop, data will be automatically transmitted to PayPal. By choosing this payment option, the data subject consents to the transfer of personal data necessary for payment processing.
The personal data transmitted to PayPal typically includes first name, last name, address, email address, IP address, phone number, mobile phone number, or other data necessary for payment processing. Also necessary for the execution of the purchase contract are personal data related to the specific order.
The purpose of transmitting the data is to process the payment and prevent fraud. The data controller will transmit personal data to PayPal especially when there is a legitimate interest in doing so. Personal data exchanged between PayPal and the data controller may be transmitted by PayPal to credit agencies. This transmission aims to verify identity and creditworthiness.
PayPal may disclose personal data to affiliated companies and service providers or subcontractors as necessary to fulfill contractual obligations or process data on behalf.
The data subject has the right to withdraw consent for the processing of personal data at any time with PayPal. Such withdrawal does not affect personal data that must be processed, used, or transmitted for the (contractual) payment processing.
The applicable privacy policies of PayPal can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
17. Legal Basis for Processing
Article 6(1)(a) GDPR serves as the legal basis for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, such as in processing operations required for the delivery of goods or the provision of other services or consideration, the processing is based on Article 6(1)(b) GDPR. The same applies to processing operations necessary for the performance of pre-contractual measures, for example, in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as fulfilling tax obligations, the processing is based on Article 6(1)(c) GDPR. In rare cases, the processing of personal data may be necessary to protect vital interests of the data subject or another natural person. For instance, if a visitor is injured on our premises and their name, age, health insurance information, or other vital information needs to be shared with a doctor, hospital, or other third parties, the processing would be based on Article 6(1)(d) GDPR. Finally, processing operations may be based on Article 6(1)(f) GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases if the processing is necessary for the purposes of legitimate interests pursued by our company or a third party, provided that the interests, rights, and freedoms of the data subject do not override those interests. Such processing operations are particularly permitted as they were specifically mentioned by the European legislator. It was considered that a legitimate interest might be assumed if the data subject is a customer of the data controller (Recital 47 Sentence 2 GDPR).
18. Legitimate Interests in Processing Pursued by the Controller or a Third Party
If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is to conduct our business operations for the benefit of all our employees and shareholders.
19. Duration of Storage of Personal Data
The criterion for the duration of storage of personal data is the respective statutory retention period. After the expiration of this period, the relevant data will be routinely deleted, provided that it is no longer required for the performance of the contract or the initiation of a contract.
20. Legal or Contractual Obligations to Provide Personal Data; Necessity for Contract Conclusion; Obligation of the Data Subject to Provide Personal Data; Possible Consequences of Non-Provision
We inform you that the provision of personal data may be required by law (e.g., tax regulations) or may arise from contractual provisions (e.g., details about the contracting party). It may be necessary to provide personal data for the conclusion of a contract, which will then be processed by us. For example, the data subject is obligated to provide personal data if our company enters into a contract with them. Failure to provide personal data would result in the inability to conclude the contract with the data subject. Before providing personal data, the data subject should contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is legally or contractually required or necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.